My name is Lesley Collins and I was born and raised in St. John’s Newfoundland. Professionally I am an urban planner but no matter how busy I am, I do find time for my favourite pastime, jewellery. Whether it is shopping for, creating or wearing new jewellery, accessories are in my opinion, the most important part of any girl's wardrobe. My love for jewellery is what inspired me to begin creating my own.

Outside of designing and creating new jewellery my passions include: Newfoundland, architectural history and heritage, travelling, cooking and good food. I love to travel and have lived in different parts of Canada, England and Ireland. When I have a free minute, I like reading, shopping at markets, planning my next adventure or just relaxing with a really good cup of coffee!

What began as a hobby has blossomed into a part time job that I absolutely love. I began designing jewellery to sell in the spring of 2004 and it has kept me busy ever since. I sell to a wide variety of shops around Newfoundland and Labrador and I also enjoy participating in craft and trade shows. At the 2006 Government of Newfoundland and Labrador Provincial craft trade show, Lelli won the Best Booth award! You can see the photo below.

All of my designs are inspired by things I would wear and I want them all to be funky, unique and eye catching and this is the reason that I aim to never make two pieces exactly alike. I also aim to keep my lines affordable so that every girl can afford that piece of jewellery that will make her feel special! I hope that you enjoy wearing my pieces as much as I enjoy creating them!