About Us

Lelli Jewellery was started in St. John's, Newfoundland in 2004 by mother-daughter duo, Christina and Lesley Collins. Born out of a passion for unique and different jewellery in a range of prices, we strive to offer products that allow every woman to have a great collection of jewellery for every day wear!

Lelli is designed and created by Lesley Collins. Lesley was born and raised in St. John's, Newfoundland and her love for jewellery inspired her to begin creating her own. Lesley's inspirations come from a range of places including some of her many passions- Newfoundland, architectural history and heritage and travelling. 

Christina Collins is Lesley's mother and like all moms, thought her daughter's work was simply "the best" and as a result Lelli was out in the wholesale market almost from the get-go. Christina is the queen of organization and customer service, and strives to establish strong and long lasting relationships with our wholesale customers. 

What began as a hobby has blossomed into a business that we love and that has brought us closer as mother and daughter.  We sell to a wide variety of shops around Atlantic Canada and we also enjoy participating in craft and trade shows. We have completed many custom orders over the years, so if you have a vision, please get in touch and we'll do our best to make it come true! Please contact us at info@lelli.ca for more information.